Marula oil has become a popular ingredient in cosmetic products thanks to its anti-aging properties. Indigenous Namibian fatty oils, includi...
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| Marula oil has become a popular ingredient in cosmetic products thanks to its anti-aging properties. |
Indigenous Namibian fatty oils, including Marula and Manketti (also known as Ngongo oil), have gained significant attention in the European cosmetic market due to their rich content of essential fatty acids, antioxidants, and vitamins. These oils are highly valued for their lightweight and non-greasy texture, which makes them ideal for moisturizing and anti-aging skincare products. Fatty oils are crucial across various industries, including food, cosmetics, pharmaceuticals, and biofuels.
Traditionally, Europe has relied on staple natural sources like Olive oil, sourced predominantly from regions such as Cyprus and Italy. However, there's an emerging trend towards exploring exotic and distinctive natural oils, which has led European importers to turn their attention to a new source: Namibia. This Southern African country, celebrated for its unique flora and fauna, is now gaining recognition as a promising supplier of diverse and unique fatty oils.
The Beauty of Namibia's Flora
According to Julia Muetudhana, the executive director for talent, innovation, and productivity at the Namibia Investment Promotion and Development Board (NIPDB), Namibian micro, small, and medium enterprise (MSME) entrepreneurs have successfully carved out a niche market in Europe with exceptional Namibian fatty oils. These oils are prized for their outstanding quality and diverse applications. Muetudhana spoke at the official launch of the 'Namibia Fatty Oils Guide for MSMEs' in Windhoek, yesterday.
She emphasized the NIPDB's commitment to supporting MSMEs through various initiatives, most notably the Know2Grow High-Potential Pool, which is a targeted market access and export promotion initiative. "We support MSMEs by taking them to regional and international trade fairs, organizing B2B meetings, facilitating peer learning, and hosting market intelligence webinars and workshops," she said.
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| Ngongo Oil was founded by Mr. Muronga Isdor, the co-founder and CEO of Undera Investment Group. |
Muetudhana asserted that the goal is to support Namibian MSMEs in accessing European markets and creating sustainable employment opportunities. “Ultimately, we would like to see you selling your products in major markets across Europe, creating sustainable employment opportunities for Namibians,” she said.
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| Namibian women freshening Marula wines. |
Additionally, Muetudhana noted that the global cosmetics market was valued at US$374.18 billion in 2023 and is projected to grow to US$758.05 billion by 2032. This growth is propelled by rising consciousness about personal appearance and well-being. The 'Namibia Fatty Oils Guide for MSMEs' serves as a comprehensive resource for entrepreneurs seeking to export to Europe and beyond.
It aims to share knowledge and strategies that could elevate Namibian cosmetics exports. Overall, the NIPDB is committed to fostering MSME growth and promoting Namibian fatty oils on a global scale. Here are notable Namibian fatty oils that have found a niche in Europe:
- Marula Oil: Extracted from the kernels of the fruit of the marula tree (Sclerocarya birrea), this oil is known for its antioxidant properties. It's often used in hair care and skin care products to promote moisture and combat signs of aging.
- Ngongo Oil: Sourced from the Ngongo tree, known scientifically as (Schinziophyton rautanenii), this oil is valued for its protective and hydrating qualities. It has a high linoleic acid content, which makes it beneficial for sensitive skin. Read more about Ngongo oil, in a separate post.
Namibian Fatty Oils Demands
Europe's interest in Namibian fatty oils can be attributed to several factors:
- Natural and Organic Trends: European consumers increasingly prefer natural and organic products. Namibian oils fit this trend due to their plant-based origins and minimal processing.
- Sustainability and Fair Trade: Many Namibian oil producers follow sustainable practices and are involved in fair trade agreements. This aligns with European values of environmental consciousness and ethical sourcing.
- Unique Benefits: The unique properties of Namibian oils offer specific benefits for cosmetics and personal care products. European manufacturers seek to diversify their product lines with these exotic ingredients.
Europe Embracing Namibian Fatty Oils
Several European countries have become significant markets for Namibian fatty oils. Here's a list of these countries:
- Germany: Known for its robust cosmetics industry, Germany has embraced Namibian oils for their unique properties and sustainable sourcing.
- France: A hub for luxury cosmetics and skincare products, France has incorporated Namibian oils into premium products.
- United Kingdom: The UK market, with its diverse consumer base, has shown interest in Namibian oils for both cosmetics and health products.
- Netherlands: Known for its progressive approach to sustainability, the Netherlands has welcomed Namibian oils into its eco-friendly product lines.
- Italy: With its focus on high-quality cosmetics and skincare, Italy has seen a rise in the use of Namibian oils in premium brands.
Namibian fatty oils attract European markets, driven by natural and organic products and the diverse benefits these oils can offer. With more European countries importing these oils, we expect rapid growth in this market segment, benefiting both European consumers and Namibian domestic producers.
The collaboration between these regions highlights the potential for cross-continental partnerships that focus on quality, sustainability, and innovation. Indigenous Namibian fatty oils, such as Marula and Manketti/ Ngongo oil, hit the European cosmetics market because of their purity and unique composition.