Ombili Beer Takes the U.S. Market by Storm

Ombili IPA honors the spirit of collaboration between two companies Métier Brewing and Reubens Brews. In the United States, a new beer named...

Ombili IPA honors the spirit of collaboration between two companies Métier Brewing and Reubens Brews.

In the United States, a new beer named "Ombili," inspired by the Oshivambo language, has taken the market by storm, rapidly gaining popularity and capturing the hearts of local consumers. Spring 2021 marked the launch of Ombili IPA, an exciting addition to Seattle's vibrant beer scene. This 6.7% alcohol Ombili beer represents a remarkable collaboration between two renowned brewery companies—Reuben’s Brews and Métier Brewing. This well-crafted delicate beer is a celebration of the community's diversity and positive inclusiveness. 

On March 25, 2021, Ombili IPA made its debut in liquor stores and taverns across Seattle, with distribution expanding to other states soon after. If you're in Oregon, Idaho, or British Columbia, be on the lookout as this distinctive brew continues to roll out across the United States. Whether you're drawn to it for its bright, citrusy flavors or the meaningful cause it supports, Ombili IPA is a must-try for craft beer enthusiasts and those passionate about promoting diversity and inclusivity within the brewing industry. According to a 2019 report from the Brewers Association, 88% of the people who own craft breweries are white while only 4% are American Indian or Alaska Native, 2% are Asian, 2%  are Hispanic, and just 1% are Black.

A Toast to Peace and Harmony

The name Ombili (pronounced "ohm-bee-lee") is deeply significant. In the Oshiwambo dialect, spoken in northern Namibia and Southern Angola, “Ombili” means peace, harmony, and goodwill. For Grace Robbings, one of Reuben's Brews's co-founders and a former Peace Corps teacher volunteer in Namibia, such a word embodies the true spirit of the Namibian communities that she experienced while working as a teacher in northern Namibia in 2001. Drawing on this meaningful connection, the artwork on the beer's design reflects the vibrant fabrics of Namibia, a dry Tropical Savannah which also adds visual charm to the beer’s rich story.

Ombili IPA is rapidly gaining popularity and capturing the hearts of local consumers.

The unique name and design of Ombili IPA were chosen with good intentions, not just for nostalgia. They embody the powerful mission left behind in Africa: The beer continues to inspire minority communities and serve as a mentorship initiative for many black business owners. By adopting a native name from an African country, the breweries aim to empower the underrepresented Afro-American business community in the U.S., helping them build meaningful careers in the beer industry. This initiative addresses the lack of diversity in that particular franchise.

A Flavorful Beer

Ombili IPA is packed with vibrant citrus flavors, it bursts with the aromas of tangerine, thanks to the harmonious blend of Citra, Sabro, and Azacca hops. Whether you're a seasoned beer enthusiast or new to the craft scene, this Savannah-inspired brew offers a refreshing balance of bitterness and fruitiness, making it a delight for every palate.

It’s no coincidence that this beer is a standout—Reuben’s Brews has built a reputation since its founding in 2012 for crafting exceptional beers with a focus on intentionality and innovation. Adam and Grace, the duo behind the brewery, are known for their philosophy of brewing: ensuring each creation is both thoughtful and expertly executed.

The collection of beers from Reubens Brews: https://reubensbrews.com.

Métier Brewing, founded by Rodney Hines, also brings a unique flavor to the table. As one of the few black-owned breweries in the U.S., Métier Brewing trying to unify the community that was built by the support and sponsorship of the brewing industry. Métier Brewing's motto, “Brewing damn good beer and building stronger communities,” therefore making the partnership with Reuben’s a perfect match. The launch of Ombili IPA comes at a time when the industry, like many others, is recognizing the need for greater diversity and representation of Afro-Americans.

Grace's Journey of Service in Namibia

Grace Robbings' story as a volunteer teacher with the Peace Corps in Namibia is a powerful humanitarian dedication that instilled cultural exchange and good altruistic service. While detailed historical records of her specific journey are not widely written, Science Techniz has delved into old archives in the Ministry of Education and government white pages to shed light on her works as a Peace Corps volunteer in Namibia. Grace Robbings, is a passionate and service-driven individual with a strong desire to make a positive impact in society. 

Ombili IPA (ABV 6.7% and IBU 60).

When she learned about the Peace Corps' mission to send volunteers to Namibia, she saw an opportunity to contribute to the global community, so she joined the Peace Corps volunteers. When Grace Robbings arrived in Namibia in early 2019, she was confronted with the harsh realities left by the legacies of the apartheid education system and widespread illiteracy, particularly among rural communities in northern Namibia, with schools often operating with just five textbooks for every 25 learners in the class. Almost every school is affected by limited resources like chalkboards and a critical shortage of qualified teachers. 

Grace was assigned to the northern regions of Omusati and Oshana, where the educational needs were most urgent. There, she taught English, Mathematics, and Science to children in local primary schools. Additionally, many of her students were learning English as a second language, as they primarily spoke Oshiwambo. Grace had to adapt quickly, learning basic phrases in Oshiwambo languages to better communicate with her students and the immediate local people. 

She lived in modest one-bedroom accommodation provided by the local authority and sometimes she relied on local wells or boreholes for water. Electricity was limited, and she often used solar power, and paraffin lamps in the evenings to prepare the school lessons. Despite these obstacles, Grace was resilient. Her love for teaching and local communities drove her to find creative solutions.

Cultural Exchange

While Grace came to Namibia with the intent to teach, she quickly discovered that her experience was as much about learning as it was about giving. The cultural exchange between her and the Namibians she lived and worked with became a profound aspect of her journey. She immersed herself in learning about local customs, such as traditional Oshiwambo songs, and agricultural practices, and spent time hoeing in crop fields. Grace attended cultural events including weddings, and savored local dishes like mahangu porridge, which deepened her appreciation for the vibrant culture around her.

In return, Grace shared her experiences and knowledge with her students and the community. She organized after-school clubs where students could practice their English and explore their creative talents. Additionally, she helped establish a small library at the school, collecting donated books from friends and family back in the U.S. This initiative not only fostered a love for reading but also created a resource base for future learners.

A Lasting Legacy

Grace's time in Namibia as a Peace Corps teacher left a lasting imprint on both her and the community she served. After completing her two-year service, she returned home with a deeper appreciation for different cultures, a wealth of teaching experience, and cherished friendships she made with Namibian people. Grace Robbings regarded her time in Namibia as one of the most rewarding experiences of her life. She frequently reflected on how much she had learned from the warm, peaceful Namibian people and their unique way of life. 

The Oshivambo name "Ombili" was chosen for the beer with great intention, as it embodies the spirit of the adventurous journey she left behind. It represents the deep connections she formed and the lessons learned during her time in Namibia, now symbolized through the craft and community spirit of Ombili IPA.